Web Design Tips for Better Conversion

Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

Create And Optimize XML Sitemaps

  • Use Plugins To Generate It Automatically: First and foremost thing you need to do is the creation of XML sitemap using available plugins like Google XML Sitemap. It’s a tool that is designed to make your work easier than before, thus, you should invest your time into this, to reap all its benefits.
  • Submit It To Google: After you create an XML sitemap, now it’s time to submit it to the search engine to Google search console. It’ll help you discover if any mistake, so, you can correct it timely and resubmit it for the indexing of all the important pages on your website.
  • Set Your Priority List: While creating the XML Sitemap, every page should give priority, as every page on the website is important. And being a marketer, you want ranking from all the pages to get the better results from your efforts. This may help the Google crawl your complete website for better ranking.
  • Include Only Direct URLs: If you have multiple pages for a similar keyword, so, instead of confusing the search engines, you should submit only the accepted version of URLs. It’ll cut the search engines confusion and make it easier for them to index your particular page that further plays a vital role in boosting its ranking,
  • Keep Your XML File Small: If the size of your XML sitemap is large, so, it may put a great strain on your server, which affect its loading time and affect user-experience at the same time. Therefore, it is always good to submit as small size as possible for indexing.

Respond to Google Reviews

Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online. This process is about more than just hitting the ‘Reply’ button and typing in whatever comes to mind. You need to have a well-planned strategy in place to address both positive and negative reviews. Responding in the right way can make a big difference in your online reputation. Responding to Google reviews the right way is important for your business and online reputation as well as your local SEO, so keep reading this blog for more insight on how to do it the right way.

How To Find Google Business Reviews

The first step according to our SEO Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:

  • Visit business.Google.com and log into your My Business account.
  • Click on the menu and choose the option that says ‘All Locations’
  • Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link for the business that you want to manage.
  • Click on the ‘Reviews’ link on the following page. Then, click on the area where it says “Manage Reviews’.

That’s all there is to it. Once you are logged in and have navigated to the right place, all that is left to do is to begin evaluating your reviews.

Check All Of Your Google Reviews

You need to set aside time to read through all of your reviews, classifying each one as positive or negative. Chances are, most of the reviews will be positive. There may be a few, however, that are negative. Read the negative reviews closely, looking for any discrepancies or oddities that could indicate that they are fake. In today’s cutthroat business world, there are people out there who are willing to pay people to leave negative reviews for their competitors. There are also people out there who write negative reviews for fun. Identifying fake reviews is important. If you spot any that you know for a fact are fake, flag them. After that, you should have a combination of both positive and negative reviews left to respond to. In some cases, there may also be neutral reviews that are neither positive or negative. Determining how to respond to each review is an important part of maintaining your company’s reputation. Keep reading for some helpful tips on how to respond to Google reviews appropriately and addressing each situation.

Positive Review Responses

As long as you have been doing everything right with your business, you probably have a lot of positive reviews. Keep in mind, however, that you can’t just let these reviews sit unacknowledged. Instead, you need to go above and beyond to let the people who left the reviews know how much you appreciate their effort. Someone took the time out of their busy day to say something nice about your business. The last thing that you should do is ignore their comment. Instead, follow these steps:

  • Reply to positive reviews within a reasonable amount of time after they are left
  • Let the customer know how much you appreciate them leaving a good review
  • Speak from the heart – your authenticity will shine through

Responding To A Negative Review

Unfortunately, not all reviews are positive. Every business gets negative reviews at one point or another. These reviews can be difficult to read and can trigger a variety of emotional responses. No matter how they make you feel, however, you should never ignore them. Instead, you need to respond to the person who left the review to let them know that you take their concerns seriously. By responding, you can address any areas where your business fell short and can tell your side of the story. You also may be able to salvage your relationship with that particular customer. Here are the steps you should follow:

  • Let them know that you hear their concerns and that you are aware of the problem
  • If it was your fault, claim full responsibility for whatever happened and issue a heartfelt apology
  • Explain what went wrong
  • If necessary, offer compensation

It takes Work
Reputation Management on the Internet takes a lot of work and presents some unique challenges. However, it is an incredibly positive way to control how people see your business. Most people rely on reviews when deciding which companies they want to do business with. By responding thoughtfully to all of the positive and negative reviews that your company receives, you can have a say in how people perceive your business.

Quickly Increase Online Search Ranking

  • Uplift The Value Of Your Business: Online marketing is pacing up and to be in today’s tough competition, you need to make the face of your brand, as attractive as possible, to drive in the audience to it. Make sure each and every page on your website is well-optimized and have all the necessary features that it requires to be on top of the Google.
  • Run A Check And Crawl Errors: Errors can be harmful to your business and online branding, thus, you have to rectify them shortly. Do a check on your website, find the errors on it and rectify them to ensure that Google won’t mark you as spam.
  • Look At Your Website From Perspective View: If you want to increase your online search ranking, the look and feel of your website play a vital role in it. And to improve it, you first have to give it some time. Visit your own website like a new visitor and think from their perspective. It’ll help you realize what’s missing on your website and how you can get that charm to hold the customers.
  • Think A Step Forward From Your Competitors: If you do the same what your competitors are doing, it’ll confuse your audience and distract them from you too. Thus, you have to think a step forward to come up with something that not only increases your online search ranking but stands you apart from the rest of the world in a positive manner.
  • Get As Much As Possible Exposure On Social Media: Social Media and social platforms is the easiest possible way to reach new audiences, which further increase online search ranking. Thus, you should give your brand exposure on social media, so, it may help you be in touch with your valuable customers.

Method for International SEO

  • The first step involves having your content translated for your target audience. Never trust machine translations or inexperienced linguists. Instead, hire a professional translator who is not only fluent in the target language, but familiar with your industry as well. Make sure that the content is localized. Details such as use of appropriate measurement methods, currency, and location-specific language and jargon are all important considerations. Remember also that some images and even colors may not be appropriate in certain countries and cultures, so your translator should be thoroughly familiar with the target culture to ensure that your content is acceptable and entirely appropriate.
  • Choose a CMS (content management system) that is “friendly” for multilingual websites. There are several of them available that provide multilingual SEO structure with a shared database, such as WordPress and Magento, for example. Using the type of a CMS with a shared database will allow you to make future changes to any section of the site and have the change automatically made to all versions of the site.
  • Determine whether or not you need a website host located in the same country in which your translated site will appear. If you decide to do so, it won’t necessarily help your local SEO, but it will improve the speed of your site to a certain extent.
  • Obtain TLDs (top-level domains) for the specific countries in which you plan to do business. (If you’re not familiar with this term, a TLD is the last portion of a domain name, such as.com,.org,.net, etc.)
  • Utilize a keyword research tool to determine the most effective keywords for your product or service in the target country (i.e., the country where your translated content will be read by potential customers). Google AdWords Keywords Tool allows you to search by language and target country, but there are others available as well.
  • Integrate these keywords into your translated content. Remember that the old method of “keyword stuffing” is now easily detectable by search engines, so avoid that at all costs. Instead, make sure that your keywords are spread throughout your content in a logical manner, while also paying attention to good grammar and spelling throughout.