Around 2 million blog posts are published on the internet in a span of 24 hours. Hence, to grab the attention of the online audience is not a simple task. Many times content promotion and guest blogging aren’t able to help the marketing strategy in achieving the set target. In such cases, you should consider blog commenting as an alternative marketing strategy to generate more traffic and backlinks. But blog commenting shouldn’t be a random process, let us understand this strategy in detail.
Blog commenting is a process of writing comments on other webpages with a backlink to your website. It has become an important part of the SEO world. even though it is not a required strategy, it helps a lot in generating website traffic.
If executed properly, blog commenting can be very beneficial for your brand and business. The value that blog commenting brings in a marketing campaign are:
- Referral traffic: Blog commenting is an effective SEO strategy that works to create a positive vibe about a brand. After the change of the Google search algorithm, the SEO benefits were minimal, but blog commenting enables you to capitalize on a broader audience as with one click they can reach your blog and read it.
- Build Relationships: The more you comment on other blogs, the more connections you make with bloggers. This helps in building long term networks and relationships that can work to your benefit on multiple social media platforms. Mutual relations prosper and you get to create your own community of bloggers.
- Increased engagement: Once you comment and engage in conversation with a fellow blogger, you too get similar interactions on your blog posts which increases the readership and the traffic to your website or blog.
- Fresh Ideas: Discussions with bloggers acts as a brainstorming activity and if the conversations are genuine and interesting, then you can get some more ideas about the blog posts that you would like to write on your website in the future. Many bloggers have admitted to having got an idea for a blog from the comment section.