It is important for the code used in the development of your website to be well structured, making it easier for search engines to read its contents. Clean, well-written code also reduces the loading time of the website. Take this into account when designing the website and incorporate it in even the smallest details like font size, color, and style, etc.
Avoid Flash Elements
Make the link structure easily navigable
One of the many SEO friendly web design and development secrets involves creating a website with an easily navigable link structure. A streamlined structure will not only make it easier for search engines to read and rank you, but it will also increase the user-friendliness of your site, thereby attracting more organic traffic.
Create User-Friendly URL
The URL structure of a website plays a very important role in determining its rank on search engines. The URL of a site should be SEO friendly, in the sense it should be structured in such a way that search engines (and people) know what the page/site is about by scanning the URL. Avoid adding too many categories within a URL and separate words using hyphens. Make sure the keywords used in the URL are those found throughout the website as well. On top of this, create a URL that is easily readable in order to make it easier for users to remember it the next time they want to visit your site.
Create a catchy Page Title
The page title is one of the most important components of a website and tends to be the first thing to stick around in the user’s memory long after he/she has visited your site. Hence, it is vital that you choose a page title that is not only catchy and memorable but also simple and easily relatable to the contents on your site. Do not confuse the page title with the headings. While there may be multiple headings within a page, there can be only one page title for each website.
Use a content management system (CMS)
A lot of website designers are using content management systems to manage and promote their content better. As one among the many SEO and Internet marketing solutions offered by experts in the field, a content management system can be an asset to your website and help you reach out to thousands if not millions via your content. When choosing a content management system for your site, ensure you choose an SEO friendly one like WordPress for best results.
Avoid keyword stuffing
Relevant and interesting content is what draws organic traffic to a website, not keywords. You will need to ensure that the content of your website is unique, creative and relatable. Make use of keyword optimization techniques to insert keywords at strategic locations where they work best. Mediocre or poor content with keywords simply stuffed into it will not work.
Stay away from Duplicate Content
Search engines can be very harsh on websites that have duplicate content. Duplicate content is one of those SEO issues that can lead to your website rankings being penalized by Google. As such, another essential SEO friendly web design and development rule is to ensure that your website does not contain any form of duplicate content whatsoever.
Optimize the website design for Images
In addition to relevant content, the use of relevant images in your website content can make the content more interesting. However, you cannot add just any image on your website. The images you choose to upload onto the site need to be optimized in such a way that they are easily identified by search engines. Use small images with good resolution and relevant image names as well as keywords in order to make them more SEO friendly.
Make the website more mobile friendly
With nearly every other individual owning a mobile phone and using the same to browse the internet, it is essential for websites to feature a mobile-friendly design. This translates to a website that can easily open on computer screens as well as mobile phones without any loss of content. Hence, follow one of the most advocated SEO and Internet marketing solutions provided by experts and optimize your website design for both desktop and mobile use.
Integrate your website with social media
Social media integration has become the number one way to drive more organic traffic to your website. Promoting your website and its contents on social media sites can help you connect with your target audience better. Better yet, it can help the common audience find you easily, thus paving the way for more website hits and a higher ranking on Google’s search engine.