Web Design Tips for Better Conversion

Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

Create And Optimize XML Sitemaps

  • Use Plugins To Generate It Automatically: First and foremost thing you need to do is the creation of XML sitemap using available plugins like Google XML Sitemap. It’s a tool that is designed to make your work easier than before, thus, you should invest your time into this, to reap all its benefits.
  • Submit It To Google: After you create an XML sitemap, now it’s time to submit it to the search engine to Google search console. It’ll help you discover if any mistake, so, you can correct it timely and resubmit it for the indexing of all the important pages on your website.
  • Set Your Priority List: While creating the XML Sitemap, every page should give priority, as every page on the website is important. And being a marketer, you want ranking from all the pages to get the better results from your efforts. This may help the Google crawl your complete website for better ranking.
  • Include Only Direct URLs: If you have multiple pages for a similar keyword, so, instead of confusing the search engines, you should submit only the accepted version of URLs. It’ll cut the search engines confusion and make it easier for them to index your particular page that further plays a vital role in boosting its ranking,
  • Keep Your XML File Small: If the size of your XML sitemap is large, so, it may put a great strain on your server, which affect its loading time and affect user-experience at the same time. Therefore, it is always good to submit as small size as possible for indexing.

Respond to Google Reviews

Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online. This process is about more than just hitting the ‘Reply’ button and typing in whatever comes to mind. You need to have a well-planned strategy in place to address both positive and negative reviews. Responding in the right way can make a big difference in your online reputation. Responding to Google reviews the right way is important for your business and online reputation as well as your local SEO, so keep reading this blog for more insight on how to do it the right way.

How To Find Google Business Reviews

The first step according to our SEO Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:

  • Visit business.Google.com and log into your My Business account.
  • Click on the menu and choose the option that says ‘All Locations’
  • Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link for the business that you want to manage.
  • Click on the ‘Reviews’ link on the following page. Then, click on the area where it says “Manage Reviews’.

That’s all there is to it. Once you are logged in and have navigated to the right place, all that is left to do is to begin evaluating your reviews.

Check All Of Your Google Reviews

You need to set aside time to read through all of your reviews, classifying each one as positive or negative. Chances are, most of the reviews will be positive. There may be a few, however, that are negative. Read the negative reviews closely, looking for any discrepancies or oddities that could indicate that they are fake. In today’s cutthroat business world, there are people out there who are willing to pay people to leave negative reviews for their competitors. There are also people out there who write negative reviews for fun. Identifying fake reviews is important. If you spot any that you know for a fact are fake, flag them. After that, you should have a combination of both positive and negative reviews left to respond to. In some cases, there may also be neutral reviews that are neither positive or negative. Determining how to respond to each review is an important part of maintaining your company’s reputation. Keep reading for some helpful tips on how to respond to Google reviews appropriately and addressing each situation.

Positive Review Responses

As long as you have been doing everything right with your business, you probably have a lot of positive reviews. Keep in mind, however, that you can’t just let these reviews sit unacknowledged. Instead, you need to go above and beyond to let the people who left the reviews know how much you appreciate their effort. Someone took the time out of their busy day to say something nice about your business. The last thing that you should do is ignore their comment. Instead, follow these steps:

  • Reply to positive reviews within a reasonable amount of time after they are left
  • Let the customer know how much you appreciate them leaving a good review
  • Speak from the heart – your authenticity will shine through

Responding To A Negative Review

Unfortunately, not all reviews are positive. Every business gets negative reviews at one point or another. These reviews can be difficult to read and can trigger a variety of emotional responses. No matter how they make you feel, however, you should never ignore them. Instead, you need to respond to the person who left the review to let them know that you take their concerns seriously. By responding, you can address any areas where your business fell short and can tell your side of the story. You also may be able to salvage your relationship with that particular customer. Here are the steps you should follow:

  • Let them know that you hear their concerns and that you are aware of the problem
  • If it was your fault, claim full responsibility for whatever happened and issue a heartfelt apology
  • Explain what went wrong
  • If necessary, offer compensation

It takes Work
Reputation Management on the Internet takes a lot of work and presents some unique challenges. However, it is an incredibly positive way to control how people see your business. Most people rely on reviews when deciding which companies they want to do business with. By responding thoughtfully to all of the positive and negative reviews that your company receives, you can have a say in how people perceive your business.

Quickly Increase Online Search Ranking

  • Uplift The Value Of Your Business: Online marketing is pacing up and to be in today’s tough competition, you need to make the face of your brand, as attractive as possible, to drive in the audience to it. Make sure each and every page on your website is well-optimized and have all the necessary features that it requires to be on top of the Google.
  • Run A Check And Crawl Errors: Errors can be harmful to your business and online branding, thus, you have to rectify them shortly. Do a check on your website, find the errors on it and rectify them to ensure that Google won’t mark you as spam.
  • Look At Your Website From Perspective View: If you want to increase your online search ranking, the look and feel of your website play a vital role in it. And to improve it, you first have to give it some time. Visit your own website like a new visitor and think from their perspective. It’ll help you realize what’s missing on your website and how you can get that charm to hold the customers.
  • Think A Step Forward From Your Competitors: If you do the same what your competitors are doing, it’ll confuse your audience and distract them from you too. Thus, you have to think a step forward to come up with something that not only increases your online search ranking but stands you apart from the rest of the world in a positive manner.
  • Get As Much As Possible Exposure On Social Media: Social Media and social platforms is the easiest possible way to reach new audiences, which further increase online search ranking. Thus, you should give your brand exposure on social media, so, it may help you be in touch with your valuable customers.

Method for International SEO

  • The first step involves having your content translated for your target audience. Never trust machine translations or inexperienced linguists. Instead, hire a professional translator who is not only fluent in the target language, but familiar with your industry as well. Make sure that the content is localized. Details such as use of appropriate measurement methods, currency, and location-specific language and jargon are all important considerations. Remember also that some images and even colors may not be appropriate in certain countries and cultures, so your translator should be thoroughly familiar with the target culture to ensure that your content is acceptable and entirely appropriate.
  • Choose a CMS (content management system) that is “friendly” for multilingual websites. There are several of them available that provide multilingual SEO structure with a shared database, such as WordPress and Magento, for example. Using the type of a CMS with a shared database will allow you to make future changes to any section of the site and have the change automatically made to all versions of the site.
  • Determine whether or not you need a website host located in the same country in which your translated site will appear. If you decide to do so, it won’t necessarily help your local SEO, but it will improve the speed of your site to a certain extent.
  • Obtain TLDs (top-level domains) for the specific countries in which you plan to do business. (If you’re not familiar with this term, a TLD is the last portion of a domain name, such as.com,.org,.net, etc.)
  • Utilize a keyword research tool to determine the most effective keywords for your product or service in the target country (i.e., the country where your translated content will be read by potential customers). Google AdWords Keywords Tool allows you to search by language and target country, but there are others available as well.
  • Integrate these keywords into your translated content. Remember that the old method of “keyword stuffing” is now easily detectable by search engines, so avoid that at all costs. Instead, make sure that your keywords are spread throughout your content in a logical manner, while also paying attention to good grammar and spelling throughout.

SEO Tips Overlooked By Bloggers

Stunning headlines

How do great headlines help your rankings?

Well, more click-throughs in the search results boost your rankings because the algorithm will attach more value to your blog.

So if you rank relatively low, but get a lot of clicks, your ranking will rise. However, if you rank highly and you don’t get click-throughs, your blog will be deemed irrelevant to that search term, and your rankings will fall.

Therefore, eye-catching headlines improve your rankings.

Use images to boost your rankings

Using images to link to your blog will increase your rankings and provide some diversity to your backlinks.

The Alt tag tells the search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as a keyword.

The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink to your original post.

Do-follow vs. no follow

You aim to get do-follow links because they show your blog is of high quality and a trusted source of information.

The problem is a lot of profile sites, and blogs only provide no follow links. An excessive amount of these will make your blog appear untrusted – not good.

Buying in links (please say you don’t do that) is the quickest way to ruin your rankings. Instead, concentrate on guest blogging for high-quality blogs.

Linking to trusted blogs

Outbound links are just as relevant as inbound ones.

As a trusted and high-quality blog, you’ll be expected to link to other high-quality blogs if you want to raise the value of your blog in the eyes of the search engines.

About UX Design

The easiest way to approach the planning phase for UX projects is to determine the approach you think ought to be taken for a project, then examine the constraints and amend the approach based on these constraints. This should enable you to determine budgets and timescales if they weren’t given to you by your potential client beforehand. UX projects that are well planned are easier to execute and offer a higher chance of succeeding than those that are managed on an ad-hoc basis For designers working in the ever-changing field of user experience, it’s always important to consider the fundamental principles of design. At many levels, the nature of the work that we do constantly shifts and evolves-whether we’re designing for new technologies or different contexts, ranging from apps for personal use to cross-channel experiences. When we’re called upon to solve design problems that we haven’t solved before, design principles provide a sound basis for devising innovative solutions. All of these trends have required us to look at design afresh and come up with new interaction models, design patterns, and standards-many of which are still evolving.

Visual design trends shift as well-sometimes for the better; sometimes not. For example, in the recent past, we saw the prevalent use of small, light-gray fonts that were both too small and too low contrast for good readability-for almost anybody, not just those with serious visual deficits. Now we’re seeing bigger fonts-solving that readability problem. UX Design Principles course provides foundational level skills for those interested or working in user experience design. The workshop covers aspects of designing for web, apps, and mobile. This UX workshop is suitable for designers, business analysts, product managers, and developers. No UX or design previous experience is required. It serves as the foundation for the UX Classes as well as the UX Certificate program at American Graphics Institute.

User Interface Design is its complement, the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often confused by the industries that employ UI Designers. User interface design (UID) or user interface engineering is the design of websites, computers, appliances, machines, mobile communication devices, and software applications with the focus on the user’s experience and interaction. UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex. Human-Computer Interaction (HCI) integrates concepts and methods from computer science, design, and psychology to build interfaces that are accessible, easy to use, and efficient. There are three factors that should be considered for the design of a successful user interface; development factors, visibility factors and acceptance factors. Development factors help by improving visual communication. These include: platform constraints, toolkits and component libraries, support for rapid prototyping, and customizability. Visibility factors take into account human factors and express a strong visual identity. These include human abilities, product identity, clear conceptual model, and multiple representations. Included as acceptance factors are an installed base, corporate politics, international markets, and documentation and training. There are three fundamental principles involved in the use of the visible language.

User experience online is very similar to the user experience you get when going to a grocery store. You want a pleasant time without any hassle. You want to be able to navigate the store quickly, get what you need right away, head to the checkout line without a wait, and get back home. You don’t want to deal with a slow cashier, items not where they should be or out of stock, hostile employees, or a crammed parking lot. You simply want what you came for (groceries) and be on your way. Stores understand this and have spent a considerable amount of time and money to help you navigate the store easier, make sure items you want are in stock, and to provide fast and friendly checkout lines. It may seem a bit corny to think of UX design in terms of going to your local grocery store, but the experiences are similar. Our customers are visitors to the sites we create, and the groceries are the content in which they came to the site for. For those of us who go to the store, it’s easy for us to pinpoint things that irritate us or think should be improved. However, when it comes to our own designs and user interfaces and the creation of them, we may not be able to point out these irritants ahead of time before users do. We can fix this by taking a step back and look for these weak points in our design, so that we don’t cause them unnecessary frustration and keep them on our site so they can get to the content they were looking for. To help us designers step back and look at our designs and user interfaces from the eyes of the visitor, let’s run through some do’s and don’ts to look out for so we can help them get exactly what they came for without irritation or a bad UX.

  • DO: Provide a similar experience regardless of the device Visitors are coming to your site using many different types of devices. They can visit your site on their desktop or laptop, tablet, phone, music player, game console, or even their watches. A big part of user experience design is ensuring that no matter how the visitor sees your site, they are getting the same experience they would if they were to visit from another device. This means that if a visitor is seeing your site on their phone, they should still be able to find everything they need without trouble just like they would if they were viewing your site on their desktop at home. A seamless experience across all of your devices helps keep your users on your site regardless of the device they are using.
  • DO: Provide instantly recognizable and easy-to-use navigation The key to providing a pleasant user experience for users is to understand that they are in search of content. They want information that you are providing on your site. The way they get there is by using your site’s navigation to quickly get to the content they are looking for. Provide a user-friendly navigation system that is easy to recognize and easy to use. Design your navigation in a way that gets visitors where they want to go with the least amount of clicks as possible while still being easy to scan and locate where they need to go.
  • DON’T: Letting the design of the site hinder the site’s readability The design of a site or user interface should never interfere with the user’s ability to consume the content on the screen. This includes having busy backgrounds behind content or poor color schemes that hinder the site’s readability. Busy backgrounds cause a distraction and take attention away from the content, even more so if the busy background is directly underneath the content. In addition, be careful not to use color schemes that decrease the contrast of the typography on the screen (i.e. light gray type of a white background). Focus on the typography of your site to ensure issues such as line length, line height, kerning, and font choice doesn’t pose issues for readability.
  • DON’T: Hindering a visitor’s ability to scan the screen As I mentioned above, users and visitors alike often scan the screen quickly before settling in to read any one particular thing with focus. Users often scan for visual cues such as headings, pictures, buttons, and blocks to know where they should focus their attention. If you start removing these items, it makes it hard for users to scan your content to find what they are looking for. Using appropriate headings that are easily seen, pictures to illustrate points, buttons for navigation, and blocks of content that are unique or important help users scan the screen to find what they need.

Tips To Reduce Website Bounce Rate

  • Optimize Page Load Time: Do you know the main reason for high bounce rate is the unoptimized web page that takes forever to load? Yes, you heard that right, thus, to improve it, you should optimize the loading time of your website, so, it can drive a wide audience and holding them back for a longer period than usual.
  • Opt For Smart Content Formatting: Before you begin the formatting of web content, put yourself in the reader’s shoes. Think once, will you ever clicked on a blog post or web page if there is only content that too uploaded in an unseemly manner. No, so, you shouldn’t expect this from your reader’s too. This mistake can increase your bounce rate, thus, you should pay attention to the content formatting and make it, as appealing as, possible.
  • Don’t Confuse The Visitors, With Bad Navigation: If your visitors get lost on your website so, they prefer leaving it than viewing or visiting other pages, thus, if you want to improve it, you should first improve the navigation. Always remember that a clear roadmap will take the audience to the right destination rather than let them lost in the wrong way.
  • Make Your Website Visible: If your website is visible on the very first page of the Google, so, it may automatically increase your reputation in front of the visitors, which plays a vital role in improving your bounce rate.

Website Templates

Especially, if you are a start-up or a small business entity, creating a good website is imperative to establish yourself in the market. As per one of the researchers, nearly 70-80% of people research a company online before visiting the small business or making a purchase decision. With many companies offering cost-effective One Page website templates, any layman who wishes to have a website for their specific requirements can have it in a hassle-free way.

Not just for business entities, to save time and be more productive, many developers and designers have started templates. In the competitive market, where everyone is vying against each other to win the client’s trust, using Website Templates can speed up the process and a developer can accomplish the work of many clients within the deadline given. Or else, when the custom websites are to be made, it is a too long and tedious process, involving heavy expense too from the side of the businessman.

From the companies designing such templates, it is a lucid process to a download website templates, install them and put the content as per your preference. You can add text, images, video, animated effects, widgets of your choice, that disseminates accurate information persuading the visitor to know more about your product or service.

There are companies who provide HTML5 Website templates that are responsive and can be operated on multiple devices. Whether it is a mobile or tablet, the website will not lose its charm and will be equally engaging for the user. Using color and fonts of your choice is also possible while using these templates.

This HTML 5 Website templates are designed as per different themes catering to different markets. An arduous research is carried out pertaining to a particular market and after a brainstorming session between the designer and the developer, a theme is decided upon that will not just make the website look captivating, but also serve as the most effective medium for businesses to represent themselves in the digital world.

Ways Web Design Help Business Grow

Makes the first impression

Like I said, your website is the first thing a potential client sees before knowing your services and how your business works. Those first few seconds are essential in your business because they determines if a potential client would become a client or not. And, it also determines your bounce rate. Would the client leave the site almost immediately? Or would they stay and check your services out?

An unappealing website or – God forbid – an outdated one would make your audience immediately bounce. This is because first impression matters. What they see first – your branding and website – matters a lot on your business. So you should always keep yourself and your business up to date on the latest technological trends and developments.

Helps your SEO

A great web design is beyond how great it looks or how easy it is to navigate. Although these two are important on their own, a great web design should also be SEO-friendly.

A great way to stay on top of your game among your competition is SEO. Let SEO be integrated into your website design from scratch on a long-term basis, and watch as your website improves its rankings in search engines like Google or Bing.

If you don’t know how to integrate SEO into your website, do not leave it for a latter period. Instead, get a professional web developer who knows what he/she is doing.

Builds up the character for your company

How your website looks and feels to your audience is how they perceive the customer service to be. For example, when you enter a company for the first time, several things happens. You get recognised as a potential client, and immediately get attended to by the receptionist. The receptionist further directs you to either the waiting room or the person in charge directly.

If you get transferred to the waiting room, you would be given certain refreshments – like coffee or tea – depending on your preference. And when you finally meet the person who would handle your request, the manner at which he/she treats you, their character, is what makes you stay or leave.