Focus on NAP
This is basic. You just cannot go wrong here. NAP stands for the Name Address and Phone Number of your business. Make sure there is no mistake while putting the details up on various online channels – your website, online directories, business listings, social media channels etc.
Not only will your audience be confused in that case, you will also end up being penalized when the search engines find out about the discrepancies.
Google My Business Page
GMB or Google My Business Page is crucial quite simply because of Google’s undeclared web monopoly. Make sure you are entering the following details without fail:
- Name, Address, Phone Number
- Business Hours
- Photos of your business
Make sure you are verifying your phone number, business address and responding to reviews.
Local citations like Yelp, BBB, FourSquare and Angie’s lists are just a few authoritative sites that command unrivaled trust among users. Do ensure that you are listing your business details here for better visibility.
Local citations are a favorite algorithm of Google!
Make sure you are prioritizing Voice Search as well. In 2019, we are staring at a
Limit Navigational Choices
As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.
According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.
Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.
Heed the Speed
One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.
With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools,
Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online. This process is about more than just hitting the ‘Reply’ button and typing in whatever comes to mind. You need to have a well-planned strategy in place to address both positive and negative reviews. Responding in the right way can make a big difference in your online reputation. Responding to Google reviews the right way is important for your business and online reputation as well as your local SEO, so keep reading this blog for more insight on how to do it the right way.
How To Find Google Business Reviews
The first step according to our SEO Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:
- Visit business.Google.com and log into your My Business account.
- Click on the menu and choose the option that says ‘All Locations’
- Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link
How do great headlines help your rankings?
Well, more click-throughs in the search results boost your rankings because the algorithm will attach more value to your blog.
So if you rank relatively low, but get a lot of clicks, your ranking will rise. However, if you rank highly and you don’t get click-throughs, your blog will be deemed irrelevant to that search term, and your rankings will fall.
Therefore, eye-catching headlines improve your rankings.
Use images to boost your rankings
Using images to link to your blog will increase your rankings and provide some diversity to your backlinks.
The Alt tag tells the search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as a keyword.
The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink to your original post.
Do-follow vs. no follow
You aim to get do-follow links because they show your blog is of high quality and a trusted source of information.
The problem is a lot
The easiest way to approach the planning phase for UX projects is to determine the approach you think ought to be taken for a project, then examine the constraints and amend the approach based on these constraints. This should enable you to determine budgets and timescales if they weren’t given to you by your potential client beforehand. UX projects that are well planned are easier to execute and offer a higher chance of succeeding than those that are managed on an ad-hoc basis For designers working in the ever-changing field of user experience, it’s always important to consider the fundamental principles of design. At many levels, the nature of the work that we do constantly shifts and evolves-whether we’re designing for new technologies or different contexts, ranging from apps for personal use to cross-channel experiences. When we’re called upon to solve design problems that we haven’t solved before, design principles provide a sound basis for devising innovative solutions. All of these trends have required us to look at design afresh and come up with new interaction models, design patterns, and standards-many of which are still evolving.
Visual design trends shift as well-sometimes for the better; sometimes not.
Especially, if you are a start-up or a small business entity, creating a good website is imperative to establish yourself in the market. As per one of the researchers, nearly 70-80% of people research a company online before visiting the small business or making a purchase decision. With many companies offering cost-effective One Page website templates, any layman who wishes to have a website for their specific requirements can have it in a hassle-free way.
Not just for business entities, to save time and be more productive, many developers and designers have started templates. In the competitive market, where everyone is vying against each other to win the client’s trust, using Website Templates can speed up the process and a developer can accomplish the work of many clients within the deadline given. Or else, when the custom websites are to be made, it is a too long and tedious process, involving heavy expense too from the side of the businessman.
From the companies designing such templates, it is a lucid process to a download website templates, install them and put the content as per your preference. You can add text, images, video, animated effects, widgets of