Responsive Web Design In Era Of The Smartphones

A responsive website is the one that has the ability to tweak itself to fit and look perfect on all the responsive gadgets. Once you stick to this type of website, there is no need for you to create any separate solution. It has so many benefits to offer and in case you don’t know about them, so, scroll down and get to know.

  • No Need Of Multiple URLs:¬†Designing a separated website one for desktop and other for mobile is difficult and managing them separately requires lots of money and time. Therefore, it is important to switch to responsive web design, as in this case; you really don’t need to manage multiple URLs. With this option, you just need to handle only one single URL that work on both desktop or mobile as well, which further save your minute, money and manpower as well.
  • Delightful Customer Experience:¬†Browsing a responsive website provides better user experience than the desktop one and save their time as well. It’s simple, that with the mobile-friendly design you don’t need to go to your desktop over and over again for every single purchase you want to make. It allowed you to buy anything from anywhere and anytime you want with a single click on your mobile.
  • Google Recommend It:¬†Google works to satisfy its users and responsive web design is something that plays a vital role in providing a pleasant user experience to its users. Therefore, Google recommends this design and like its other algorithms, everyone should adopt it for better ranking. It not only ensures a better customer experience but also helps in improving your search ranking.

Responsive Web Design is important for your business. So, are you ready to face the future? Not yet, so, what are you waiting for? If you have any doubt, do consult an expert that leads you the right direction. Always keep in mind that responsive web design is important for creating the position in today’s tough competition and therefore, you shouldn’t hesitate to invest your time and money in it, as it offers a great return in the near future.

Rules to Creating an SEO Friendly Website

Clean code

It is important for the code used in the development of your website to be well structured, making it easier for search engines to read its contents. Clean, well-written code also reduces the loading time of the website. Take this into account when designing the website and incorporate it in even the smallest details like font size, color, and style, etc.

Do not overuse JavaScript

Many website designers tend to use JavaScript for the design of the entire site. While JavaScript as a programming tool can provide you with a feature-rich website, it can at times create crawling issues with search engines that find it hard to read the content on your site. Many SEO and internet marketing solutions also recommend designers use JavaScript sparingly as it does not work well on mobile devices.

Avoid Flash Elements

Like JavaScript, too many flash elements on a site can cause it to load very slowly, thus driving away organic traffic. Search engines also find it hard to rank websites that have too many flash elements in them as flash is often devalued or ignored totally by these engines, contributing nothing to your site’s SEO. Therefore, avoid using flash on your website. If you have to use it, use it sparingly.

Make the link structure easily navigable

One of the many SEO friendly web design and development secrets involves creating a website with an easily navigable link structure. A streamlined structure will not only make it easier for search engines to read and rank you, but it will also increase the user-friendliness of your site, thereby attracting more organic traffic.

Create User-Friendly URL

The URL structure of a website plays a very important role in determining its rank on search engines. The URL of a site should be SEO friendly, in the sense it should be structured in such a way that search engines (and people) know what the page/site is about by scanning the URL. Avoid adding too many categories within a URL and separate words using hyphens. Make sure the keywords used in the URL are those found throughout the website as well. On top of this, create a URL that is easily readable in order to make it easier for users to remember it the next time they want to visit your site.

Create a catchy Page Title

The page title is one of the most important components of a website and tends to be the first thing to stick around in the user’s memory long after he/she has visited your site. Hence, it is vital that you choose a page title that is not only catchy and memorable but also simple and easily relatable to the contents on your site. Do not confuse the page title with the headings. While there may be multiple headings within a page, there can be only one page title for each website.

Use a content management system (CMS)

A lot of website designers are using content management systems to manage and promote their content better. As one among the many SEO and Internet marketing solutions offered by experts in the field, a content management system can be an asset to your website and help you reach out to thousands if not millions via your content. When choosing a content management system for your site, ensure you choose an SEO friendly one like WordPress for best results.

Avoid keyword stuffing

Relevant and interesting content is what draws organic traffic to a website, not keywords. You will need to ensure that the content of your website is unique, creative and relatable. Make use of keyword optimization techniques to insert keywords at strategic locations where they work best. Mediocre or poor content with keywords simply stuffed into it will not work.

Stay away from Duplicate Content

Search engines can be very harsh on websites that have duplicate content. Duplicate content is one of those SEO issues that can lead to your website rankings being penalized by Google. As such, another essential SEO friendly web design and development rule is to ensure that your website does not contain any form of duplicate content whatsoever.

Optimize the website design for Images

In addition to relevant content, the use of relevant images in your website content can make the content more interesting. However, you cannot add just any image on your website. The images you choose to upload onto the site need to be optimized in such a way that they are easily identified by search engines. Use small images with good resolution and relevant image names as well as keywords in order to make them more SEO friendly.

Make the website more mobile friendly

With nearly every other individual owning a mobile phone and using the same to browse the internet, it is essential for websites to feature a mobile-friendly design. This translates to a website that can easily open on computer screens as well as mobile phones without any loss of content. Hence, follow one of the most advocated SEO and Internet marketing solutions provided by experts and optimize your website design for both desktop and mobile use.

Integrate your website with social media

Social media integration has become the number one way to drive more organic traffic to your website. Promoting your website and its contents on social media sites can help you connect with your target audience better. Better yet, it can help the common audience find you easily, thus paving the way for more website hits and a higher ranking on Google’s search engine.