Limit Navigational Choices
As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.
According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.
Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.
Heed the Speed
One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.
With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.
Simplicity is Key
Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.
This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.
If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.